Emma Raducanu leaves Nike for Uniqlo as smaller brands provide unique opportunities for
This week, British tennis star Emma Raducanu left Nike to ink a multiyear deal with Japanese clothing brand Uniqlo, following in the footsteps of heavy-hitters like Roger Federer and Novak Djokovic. The move illustrates how athletes and smaller brands have more leverage than ever when it comes to sports apparel giants. Let’s dive in. Emma […]
Emma Raducanu leaves Nike for Uniqlo as smaller brands provide unique opportunities for Read More »








